The Cantorontario Star
Everyone knows the Toronto Star is T.O.-centric. In fact, in the past, their executives have made no bones about it. Hell, that's why I read it. But something struck me this morning as I clicked through the Star's online version: Their CANADA section contains mostly stories about ONTARIO. Now this revelation may not seem so shocking to media junkies, but what exactly does it mean?
My guesses are as follows:
a) There is absolutely nothing happening anywhere else in the country that anyone wouldn't rather tear their fingernails out than read about. If a tree or government, for that matter, falls in Saskatchewan only the deer need hear.
b) Southern Ontario is indeed, the centre of the Canadian universe. Why fight it? We know you all come here disguised as Americans (not so easy for you East Coasters) on your alloted 2 week vacations every year and gaze at the big buildings and stressed out people. Admit it.
c) Toronto's mayoralty race will have real implications for the people of Nunavut. David Miller will sweep your fishing village clean of seal scraps- or at least divert them to an ecologically-efficient processing facility.
d) The Star is lazy and cheap. Unless the news falls into its lap from some spitting-distance-to-One Yonge Street source, the cost benefits do not warrant pursuing it.
e) Only people in Cantorontario read newspapers online.
f) Just after completion of the CPR, when the Star was founded, its execs adopted the slogan "If you want to know, now you can go!".
Whatever the case, the Star really needs to pull up its pants and start meeting the claim that it actually reports on national affairs in addition to Cantorontario news. If you claim it, then be accountable and prove it.
My guesses are as follows:
a) There is absolutely nothing happening anywhere else in the country that anyone wouldn't rather tear their fingernails out than read about. If a tree or government, for that matter, falls in Saskatchewan only the deer need hear.
b) Southern Ontario is indeed, the centre of the Canadian universe. Why fight it? We know you all come here disguised as Americans (not so easy for you East Coasters) on your alloted 2 week vacations every year and gaze at the big buildings and stressed out people. Admit it.
c) Toronto's mayoralty race will have real implications for the people of Nunavut. David Miller will sweep your fishing village clean of seal scraps- or at least divert them to an ecologically-efficient processing facility.
d) The Star is lazy and cheap. Unless the news falls into its lap from some spitting-distance-to-One Yonge Street source, the cost benefits do not warrant pursuing it.
e) Only people in Cantorontario read newspapers online.
f) Just after completion of the CPR, when the Star was founded, its execs adopted the slogan "If you want to know, now you can go!".
Whatever the case, the Star really needs to pull up its pants and start meeting the claim that it actually reports on national affairs in addition to Cantorontario news. If you claim it, then be accountable and prove it.
33 Comments:
To "d" you can add lazy, cheap and in financial trouble.
Also you forgot g): K-Dough's Canada! originates from a mysterious covert location in or near Toronto.
They really need to change to a tabloid format...I'm forced to read the Sun these days, as it's much easier to physically manage at a bar with a cold draft and plate of whatever. (I could do without the mindless partisan bent and 19 year old bimbos with the Maple leaf jerseys....and the ongoing obsession with Karla....and Jon Benet...OK, I'm a loser...)
K-Dough, I think you clicked on the ontario section instead of Canada because on Canada section that I just saw the news was mostly related to what is happening in Ottawa on the hill.
"19 year old bimbos with the Maple leaf jerseys"
Leather, I don't read the Sun so I have no idea what you are talking about but I am 19 and I proudly wear my leafs jersey a lot, does that make me a bimbo?
Joanne....Sunshine girls. They're really young (for me) and the Maple Leaf jersey is usually the only thing they're wearing.
I doubt that would describe you. I assume...
Is it lost on everyone that this is the TORONTO Star???
I find there's an awful lot of Winnipeg news in the Winnipeg Free Press too. Don't they know no one cares about Winnipeg? And if I read one more story about Calgary in the Calgary herald, my head will explode. And their Canada section is all about how Canadian issues will affect Albertans!?! And don't even get me started on La Presse. Not only is the whole thing about Montreal and Quebec... it's in FRENCH!!! I can't read French. How do they expect me to read their paper?
I tell ya, it's crazy.
Joanne- at this very moment- if you read the top 5 articles in the online CANADA section you will learn that the sources, issues and angles are all Ontario-centric.
Lord Kitchener- your point is not lost on me. I getcha. However, the paper purportedly reports on national affairs as well. And when I say "reports on" I don't mean by running CP or AP stories.
All I'm saying is don't pretend. Spend the cash to be there- have people on the ground or pay for freelancers- but don't claim you are reporting on national affairs if you are not.
It's named the Toronto Star for a reason - it's not the Ontario Star nor the Canada star. Furthermore, I wouldn't expect much from a paper cloaked in quasi-intellect when the required reading level ranks just above that of The Toronto Sun.
I feel newspapers for the most part are a waste of paper. I remeber 5 years ago I briefly freelanced for the now Metro today, or whatever the fuck it's called and found it interesting that in a sociey that was tayloring technology towards eliminating paper waste was engaging in a paper war. At one point there were appox. 9 paper boxes at any given corner.
The Toronto Star
The Toronto Sun
The Globe and Mail
The National Post
GTA Today
Metro
FYI
NOW
EYE
and a slew of rental/buy and sell publications
What this added up to was a lot of puppy training paper on the subway floors.
K.
Nope Leather that is not me.
But I have seen the same photo of Belinda, Tie and his ex-wife and the women from Relic Hunter in the ads so it means that their advertisement is pretty old.
K-Dough, usually if I want to read anything about rest of Canada, I read the national report and editorial pages because they cover most of the national issues.
Anonymous K:
You said: "found it interesting that in a sociey that was tayloring technology towards eliminating paper waste was engaging in a paper war".
In terms of this, I think the Star.com is an online leader. They are by far the quickest picker-upper of breaking news among Canada's top dailies- even if it is only a CP feed story.
But the tabloid style dailies you speak of are specifically designed to reach a market yet untouched by online technology. You can't read a Blackberry news feed under ground yet. Paper will always be essential in one way or another. It's a popular business myth that it won't.
I still have nightmares about the Saturday Star I delivered on my route as a young buck in my native Richmond Hill. First putting all the sections together, then having to make three separate trips because of the mind boggling weight. Saturday totally fucked, for a couple of lousy bucks. (Assuming the people on your route were home to pay you when you went "collecting".)
I now see they're paying adults to do that horrible job.
Leather- Paper route? You should have sold drugs. I hear it was a way easier method to make cash to buy Kiss dolls!
I think newspapers will be here for a long, long time.
Now if we start reading news on blackberries underground, then cherniak can write "Read on my wireless blackberry on the subway".
Joanne- higher education is making you funnier by the day! Soon, you'll be the laughing stock!
Seriously though- LOL.
Don't knock it K-man....got my first hand job on that route. Little chickies dig boys with a job and money...an important early life lesson.
K-Dough, I have been in good company with the laughing stock masters. With you, leather, chucker and joe.
It's not about the validity of paper itself. I'm referring more to how redundant newspapers are. The issue at that time boiled down to marketing. The Today paper (the one I worked for) was not so much a tabloid but more a quick scan of daily news. The stories we carried were just feeds from the star, who by the way onwed that paper until it was bought by the company who owned Metro.
These 'tabloid' papers were geared towards commuters. Jump on the train for 10 minutes read a paper and chuck it.
The only papers I feel that fall outside this realm are the NOW, and the EYE, and even those 2 have become a shell of their former self.
papers are no different than any other product - how do we get people to buy, or read our brand each one targeted towards a specific demographic. I don't know too many construction workers, factory workers, or TTC drivers who don't read the Toronto Sun.
If everone had a blackberry I'm sure they'd still be reading what governs their interests.
Technology doesn't make people smarter or more cultured. I feel it breads laziness and distracts one from other obligations such as work.
Kind of like what I'm doing now.
K.
K- When I said tabloid I meant exactly what you are talking about: boiled down, recycled blurbs for quick and easy digestion. As a medium, it mimicks the home page of an online paper or a morning news cast, where one can glance quickly and get the superficial in a glance.
kdough,
rockalicious post.
but you are suffering from a common confusion:
the nation of Canada and the country of Canada are two different things.
the nation of Canada is Kingston to Windsor, Brock University to Sarnia. Its national anthem is whatever Gord Downy is singing that day.
The Toronto Star covers the nation of Canada. Not the country.
Winnipeg Free Press online is subscriber only. Otherwise I wouldn't be hanging out at CJOB.com all the time
CC- umm, I can't believe you forgot the nation within Canada.
I read the Star online everyday... then I go to the Post to get the truth.
Er... sorry, that was the rabid Tory in me popping up, the lazy centerist in me then pops over to the Globe to be re-indoctrinated into the glamour and glitz of CTV online... then remembers he's lazy and settles for CBC.
See Leather, if you were a Tory, you might be one of those bones Belinda has had.
Anonymous- a lot of smaller newspapers and money grubbing ones like Metroland papers still don't offer archives or articles. It's their way of clinging to a shrinking readership. They will eventually though.
Try Google news for Winnipeg articles because Google caches stuff for longer than those fools archive.
JC- check your e-mail dude!
Good ol' Ralph Klein...I'm surprised Belinda didn't show him her Leaf blower...
leaf blower- ha!!! I almost peesed my pants. Wait- I deed I deed. I deed peesed my pants!!!
leaf blower...LOL, leather! My two most favourite people..
Geezus... that joke is s-o-o-o-o-o-o-o-o October.
The U2 album, or the Hunt?
My baby fits me like a flesh tuxedo
I'm gonna sink her with my pink torpedo!!!
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